There are so many ways you can generate leads for your business! That’s great news, because it gives you so much flexibility, and lets you play into your own strengths. All you have to do is choose the options that suit you and your business best. You already have white papers and case studies [LINK TO PROSPECTIVE BLOGS] in your …
Second to our love for developing strategy, is our love for creating the assets to support it. This is also where businesses tend to really go astray, and it’s so nice to see how everything comes together when they get on the right track. Businesses often make the mistake of focusing on what they do and how they do it, rather …
Case studies are truly a great asset for your business. 73% of B2B buyers use them to make a purchasing decision. (DemandGen Report – 2016 Content Preferences Survey) They are an excellent asset that can influence a potential client’s decision to choose you, as the business they use to solve the problem they’re experiencing. We suggest using case studies on …
A fellow marketer had a client who took out some radio ads. The ads started at 6am. My friend arrived at the office at 8:30am on the same day, to a blinking light on his phone. It was the client telling him that the ads weren’t working, because he hadn’t received one phone call yet! No matter what kind of …
