There are so many ways you can generate leads for your business! That’s great news, because it gives you so much flexibility, and lets you play into your own strengths. All you have to do is choose the options that suit you and your business best. You already have white papers and case studies [LINK TO PROSPECTIVE BLOGS] in your …
Second to our love for developing strategy, is our love for creating the assets to support it. This is also where businesses tend to really go astray, and it’s so nice to see how everything comes together when they get on the right track. Businesses often make the mistake of focusing on what they do and how they do it, rather …
Case studies are truly a great asset for your business. 73% of B2B buyers use them to make a purchasing decision. (DemandGen Report – 2016 Content Preferences Survey) They are an excellent asset that can influence a potential client’s decision to choose you, as the business they use to solve the problem they’re experiencing. We suggest using case studies on …
A fellow marketer had a client who took out some radio ads. The ads started at 6am. My friend arrived at the office at 8:30am on the same day, to a blinking light on his phone. It was the client telling him that the ads weren’t working, because he hadn’t received one phone call yet! No matter what kind of …
Generating more sales is what we all want as business owners. Finding clear and easy ways to do that is a truly wonderful thing, which is why we are excited to show you how to present your content to make the sale. The simple technique we’re highlighting will bring real clarity to your sales process, and it doesn’t matter whether …
We all want new clients to buy from us, but before you can do that, you have to figure out how to engage them, and move them through your sales funnel. That means you have to know where your client is in the buying cycle, and how you are going to nurture the lead right through to the purchase. Of …
We love this analogy! If you’re selling bananas, you want to talk to a room full of monkeys. If you’re talking to a room full of tigers, it doesn’t matter how fresh or delicious your bananas are, you’re not going to sell any of them. That’s why fully understanding your target audience is so important. You want to make sure …
One of the first things you need to know before you can sell a website to any client (or anything, for that matter), is why they would want or need one in the first place. This will help you understand their specific pain points and adjust how you can speak to them, so you can offer them the solution they …
Tammy Plunkett Launched Big Sky Author Services at the beginning of 2017. It had been a longtime dream to help other business owners write and publish their own books, and Tammy was ecstatic to finally make it a reality. From the initial concept of the book, right to the final product, she walks people through each step of the process. …
Our websites are an effective marketing tool, because they are: PLUS you get the knowledge and certainty of working with a team of marketing professionals. We know that ongoing communication is the key to creating a seamless and smoothly run project. We will NEVER leave you hanging. Our team is ready to answer any of your questions from the …
