We love this analogy! If you’re selling bananas, you want to talk to a room full of monkeys. If you’re talking to a room full of tigers, it doesn’t matter how fresh or delicious your bananas are, you’re not going to sell any of them. That’s why fully understanding your target audience is so important. You want to make sure …
One of the first things you need to know before you can sell a website to any client (or anything, for that matter), is why they would want or need one in the first place. This will help you understand their specific pain points and adjust how you can speak to them, so you can offer them the solution they …
Tammy Plunkett Launched Big Sky Author Services at the beginning of 2017. It had been a longtime dream to help other business owners write and publish their own books, and Tammy was ecstatic to finally make it a reality. From the initial concept of the book, right to the final product, she walks people through each step of the process. …
Our websites are an effective marketing tool, because they are: PLUS you get the knowledge and certainty of working with a team of marketing professionals. We know that ongoing communication is the key to creating a seamless and smoothly run project. We will NEVER leave you hanging. Our team is ready to answer any of your questions from the …
All too often, we see companies that are so ‘stuck’ in their process, that they forget that the entire point of their marketing is to tell their story to their potential customers. By leveraging the art of storytelling, you are not only able to position your brand as a leader, you also add a relatable human quality. If you’re more …
I was chatting with a fellow marketer a few days ago, who had a client that did some radio ads. The ads started at 6am. My friend arrived at the office at 8:30am on the same day to a blinking light on his phone. It was the client telling him that the ads weren’t working because he hadn’t received one …
Converting more leads and getting more sales is what we all want as business owners. Finding clear and easy ways to do that is a wonderful thing, and being able to use it right away is a huge bonus when it comes to small business marketing. Which is exactly why we love the information we have here. You can …
You’re hustling along to your business meeting, trying to figure out what floor you have to go to, as you dash into the lobby of your client’s building. That’s okay, you think, you can ask at the security desk. What you hear, as you walk up to it, takes you by surprise. Was that a snore? A big loud snort …
