Building a Case Study

Case studies are truly a great asset for your business. 73% of B2B buyers use them to make a purchasing decision. (DemandGen Report – 2016 Content Preferences Survey) They are an excellent asset that can influence a potential client’s decision to choose you, as the business they use to solve the problem they’re experiencing. We suggest using case studies on …

Lead Generation – Inbound and Outbound

A fellow marketer had a client who took out some radio ads. The ads started at 6am. My friend arrived at the office at 8:30am on the same day, to a blinking light on his phone. It was the client telling him that the ads weren’t working, because he hadn’t received one phone call yet! No matter what kind of …

How to Present Your Content to Make the Sale

Generating more sales is what we all want as business owners. Finding clear and easy ways to do that is a truly wonderful thing, which is why we are excited to show you how to present your content to make the sale. The simple technique we’re highlighting will bring real clarity to your sales process, and it doesn’t matter whether …

The Buying Cycle – Nurturing Leads

We all want new clients to buy from us, but before you can do that, you have to figure out how to engage them, and move them through your sales funnel. That means you have to know where your client is in the buying cycle, and how you are going to nurture the lead right through to the purchase. Of …

Are you talking to the right people?

We love this analogy! If you’re selling bananas, you want to talk to a room full of monkeys. If you’re talking to a room full of tigers, it doesn’t matter how fresh or delicious your bananas are, you’re not going to sell any of them.  That’s why fully understanding your target audience is so important. You want to make sure …

Why do people want a new website anyway?

One of the first things you need to know before you can sell a website to any client (or anything, for that matter), is why they would want or need one in the first place. This will help you understand their specific pain points and adjust how you can speak to them, so you can offer them the solution they …

How 32 Hours of Management Made $6000

Tammy Plunkett Launched Big Sky Author Services at the beginning of 2017. It had been a longtime dream to help other business owners write and publish their own books, and Tammy was ecstatic to finally make it a reality. From the initial concept of the book, right to the final product, she walks people through each step of the process. …

Why our websites are better

Our websites are an effective marketing tool, because they are:   PLUS you get the knowledge and certainty of working with a team of marketing professionals. We know that ongoing communication is the key to creating a seamless and smoothly run project. We will NEVER leave you hanging. Our team is ready to answer any of your questions from the …

calgary seo services | Does Your Brand Story Give Value or Just List Facts?

Does Your Brand Story Give Value or Just List Facts?

All too often, we see companies that are so ‘stuck’ in their process, that they forget that the entire point of their marketing is to tell their story to their potential customers. By leveraging the art of storytelling, you are not only able to position your brand as a leader, you also add a relatable human quality. If you’re more …