Does Your Brand Story Give Value or Just List Facts?
All too often, we see companies that are so ‘stuck’ in their process, that they forget that the entire point of their marketing is to tell their story to their potential customers. By leveraging the art of storytelling, you are not only able to position your brand as a leader, you also add a relatable human quality. If you’re more …
Building Your Marketing Strategy
Less than 18% of businesses have a documented marketing strategy. Essentially, that means they’re creating blogs post, social media posts, and other content, desperately hoping it’s going to do something for their business. That’s like shooting an arrow blindfolded and not even knowing if there is a target out there for you to hit. That’s why this post is all …
Inbound and Outbound Marketing Infographic
I was chatting with a fellow marketer a few days ago, who had a client that did some radio ads. The ads started at 6am. My friend arrived at the office at 8:30am on the same day to a blinking light on his phone. It was the client telling him that the ads weren’t working because he hadn’t received one …
Convert More Leads Right Now with This Sales Technique
Converting more leads and getting more sales is what we all want as business owners. Finding clear and easy ways to do that is a wonderful thing, and being able to use it right away is a huge bonus when it comes to small business marketing. Which is exactly why we love the information we have here. You can …
10 Signs Your Website is Failing
You’re hustling along to your business meeting, trying to figure out what floor you have to go to, as you dash into the lobby of your client’s building. That’s okay, you think, you can ask at the security desk. What you hear, as you walk up to it, takes you by surprise. Was that a snore? A big loud snort …
3 Ways to Leverage Your Social Media to Get New Leads
We all know that social media marketing is one of the driving forces behind sales. And it can lead to big sales, if you do it right. But, it’s easier said than done in many cases. Using social media for business isn’t about just setting up an account and watching the business flow in. You have to pick the right …
5 Ways to Generate Leads without Leaving Your Desk
As business owners, we are always looking to increase our customer base, yet there are so many other things that we also have to do for the business that actually doing business development becomes difficult. That’s why we’ve put together 5 ways to generate leads without leaving your desk. And not one of them is cold calling! Use them to …