Measurements You Have to Track
Straight up, there is no point in doing any marketing if you aren’t going to track how effective the marketing is for your business. That’s like putting on a blindfold and shooting an arrow at a target, just hoping you might hit it. You’ll never know unless you can clearly see what target you are supposed to be hitting. That’s …
Creating An Editorial Calendar: A Step-By-Step Guide
Like we mentioned in our previous blog post: 3 Ways to Leverage Your social Media to Get New Leads, an editorial calendar is THE way to keep up with your social media game plan, even when you’re busy with other aspects of your business. It’s an integral part of your marketing strategy, so that’s why we want to give you …
6 Steps to Boost Your SEO and Generate Leads
Creating content is THE most efficient way to boost your SEO and generate leads. But that’s easier said than done…until now of course. The first thing people usually ask is: “Why does creating content boost your SEO?” Here’s the answer. The more content you create, the more active you are. Search engines like activity, because it suggests that you’re an …
5 Big Mistakes Businesses Make that Harm their SEO
Most business owners have no idea they’re doing things on their small business websites that specifically harm their SEO. And in some cases, it can actually blacklist them on the search engines, which can cause them to lose up to 95% of their organic traffic! Here are 5 big mistakes you could be making: Duplicate content. This is one that happens …