calgary seo services | Convert More Leads Right Now with This Sales Technique

Convert More Leads Right Now with This Sales Technique


Converting more leads and getting more sales is what we all want as business owners. Finding clear and easy ways to do that is a wonderful thing, and being able to use it right away is a huge bonus when it comes to small business marketing. Which is exactly why we love the information we have here. You can use this in your content marketing, or in person, because this process works all around. It is called the PAS technique.

First of all you present the PROBLEM. This is where you shine a spotlight on the issue your prospective clients are having.

Next, you AGITATE the problem. Here you focus on the pain that is affecting their life or business, and how bad it feels to be in this state of need.

Finally, you offer the SOLUTION. This is the thing that you offer to make their life better, and show them the benefits of having it.

Here’s an example to help you see the method in action.

Are you tired of having bad hair days? (PROBLEM)

Horrible flyaway hair that always gets in your face, and those knots that never seem to come out. The only style you can seem to manage is a bed head! And it makes getting ready every morning a real chore. (AGITATE)

Make bad hair days a thing of the past with the Wonder Brush! (SOLUTION) It slides through your hair with ease, removing knots and taming those flyaways. You get sleek, silky, gorgeous hair with every stroke of the brush. With the Wonder Brush you’ll look forward to starting every day!

Now this sounds like an infomercial, but it’s the easiest way to show the PAS technique in action. And there is a reason that infomercials work.

Of course, you don’t want to sound like an infomercial when you’re talking with someone, or writing a blog. Instead, you can adapt the technique to suit your personal style online or in person.

Typically, some well placed questions and examples will work well to agitate the problem and get the person to consider how it negatively affects them.

Why do we want to focus on the negative?

Because we, as humans, are more likely to move away from something that causes discomfort, and to move toward something that brings us gain. It’s called the negativity bias.

We are hardwired to focus on the negative, because that’s what keeps us safe. If your ancestors weren’t looking for dangers walking around in the jungle, they would have been eaten by predators and we wouldn’t be here. It’s part of our genes.

So by getting your prospective client to focus on the negative feeling and how bad it is to have that problem, they are going to be more open to accepting the solution you provide and the relief you can bring them.

Do you want a little more help improving your lead generation and small business marketing techniques? Take advantage of our free consult. Our goal is to help you succeed. Your job is to take advantage of the opportunities that will create success. This is one of them! Reserve your meeting now. We are looking forward to helping you.

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