Lead Generation – Inbound and Outbound


A fellow marketer had a client who took out some radio ads. The ads started at 6am. My friend arrived at the office at 8:30am on the same day, to a blinking light on his phone. It was the client telling him that the ads weren’t working, because he hadn’t received one phone call yet!

No matter what kind of marketing you do, patience is going to be the key. It’s like investments; they can take a little while to gain traction. In the short term you will see ups and downs, but over the long haul, you will see consistent growth and gains, if you have the right strategy in place.

Lead generation is no different. It’s what keeps your business expanding, and it’s typically the one thing that business owners, and marketers, struggle to do well.

Continually bringing leads into your company takes strategy, consistency, and patience.

There are a lot of ways to generate leads for your business. We’ve included our handy little infographic (below) on Inbound and Outbound strategies.

In a nutshell, Inbound Marketing is what you do to help people find you on their own, and Outbound Marketing is what you do to attract the attention of your potential clients.

There are so many great way to do it! You just have to find the ones that really work for you and your business.

Check out the infographic below and start thinking about the strategies you might like to put in place to generate more leads for your business.

Be sure to check back in for our next blog: Building Your Marketing Strategy. You’re going to get a step by step process to build a successful one.

We know the more valuable products and services you have to offer your client, the better off your business is going to be. So why not chat with us about our White Label Website Program. Book your meeting with one of our team today!


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