Case studies are truly a great asset for your business. 73% of B2B buyers use them to make a purchasing decision. (DemandGen Report – 2016 Content Preferences Survey) They are an excellent asset that can influence a potential client’s decision to choose you, as the business they use to solve the problem they’re experiencing. We suggest using case studies on …
Building Your Marketing Strategy
Less than 18% of businesses have a documented marketing strategy. Essentially, that means they’re creating blogs post, social media posts, and other content, desperately hoping it’s going to do something for their business. That’s like shooting an arrow blindfolded and not even knowing if there is a target out there for you to hit. That’s why this post is all …