Case studies are truly a great asset for your business. 73% of B2B buyers use them to make a purchasing decision. (DemandGen Report – 2016 Content Preferences Survey) They are an excellent asset that can influence a potential client’s decision to choose you, as the business they use to solve the problem they’re experiencing. We suggest using case studies on …
6 Steps to Boost Your SEO and Generate Leads
Creating content is THE most efficient way to boost your SEO and generate leads. But that’s easier said than done…until now of course. The first thing people usually ask is: “Why does creating content boost your SEO?” Here’s the answer. The more content you create, the more active you are. Search engines like activity, because it suggests that you’re an …
5 Big Mistakes Businesses Make that Harm their SEO
Most business owners have no idea they’re doing things on their small business websites that specifically harm their SEO. And in some cases, it can actually blacklist them on the search engines, which can cause them to lose up to 95% of their organic traffic! Here are 5 big mistakes you could be making: Duplicate content. This is one that happens …